Answered: xam-style questions: Short a ata…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Transcribed Image Text:The product life cycle oud a Exam-style questions: Short answer and data response ABC is a private limited company, It makes nuts and bolts, which are producer products, and they are sold to large car manufacturers. The sates of its products are at a high and steady level. The products are made to the exact specifications of the car companies and they are not sold to any other customers. Some other makers of nuts and bolts have developed new products which are made using new technology and lighter materials. a Define 'producer product. b ABC makes nuts and bolts. Identify two other examples of producer goods. c Outline two characteristics of the packaging of ABC's products. d Explain two decisions ABC's managers might take as one of the company's products reaches the saturation stage of the product life cycle. e Do you think ABC should consider developing new products? Justify [2] 9] your answer. KYZ produces popular chocolate bars and sells them to supermarkets. Its best selling brand is ChocDelight. It is wrapped in expensive packaging and is sole as a luxury chocolate product. This best-selling chocolate bar has had high nd steady sales for the last five years. However, recently sales have started o fall as it has now reached the decline stage of the product life cycle. Define 'brand'. Identify two elements of XYZ's marketing mix other than product. Outline two characteristics of the packaqing of the chocolate bars. Explain two possible reasons why XYZ's chocolate bars are successful. Recommend to XYZ's managers how to respond to the falling sales of ChocDelight. Justify your answer. rision checklist is chapter you have learned: identify the four elements of the marketing mix out the role of product decisions in the marketing mix at makes a product successful at the costs and benefits of developing a new product are at is meant by brand image and how this can influence sales and stomer loyalty out the role of packaging draw and interpret a product life cycle put the different stages of the product life cycle and how they car uence marketing decisions wOr to extend the product life cycle.

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