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ny wishes to find out whether the population of students at a univer A random sample of students is selected, and each students is aske ce versa (with the order determined at random). They then indicate

ny wishes to find out whether the population of students at a univer A random sample of students is selected, and each students is aske ce versa (with the order determined at random). They then indicate

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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A market research company wishes to find out whether the population of students at a university prefers brand A or brand B of instant coffee. A random sample of students is selected, and each student is asked first to try brand A and then to try brand B, or vice versa (with the order determined at random). They then indicate which brand they prefer. This is an example of a. an experiment. b. an observational study. c. a stratified sampling design. d. a randomized block design. e. a systematic sampling design.
Transcribed Image Text:A market research company wishes to find out whether the population of students at a university prefers brand A or brand B of instant coffee. A random sample of students is selected, and each student is asked first to try brand A and then to try brand B, or vice versa (with the order determined at random). They then indicate which brand they prefer. This is an example of a. an experiment. b. an observational study. c. a stratified sampling design. d. a randomized block design. e. a systematic sampling design.
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