Write a sales letter of about 150 – 200 words, to prospective organizations for rendering your services. Use google search to find out the benefits of a smart camera and use them to create desire. You can make necessary assumptions, for e.g. price, how to order, the mode of delivery, and discount on bulk orders etc. AIDA model must be followed. Marks distribution: Content/Ideas/Relevance: 02 Structure of a letter (Format, Introduction, Body & Conclusion): 01 Application of Persuasive strategy: 02 Language (Formal, Accuracy of grammar and sentence structure): 02
Persuasive Message.
Your organization deals in the supply and installation of security cameras. Recently, the organization has launched a new product, ‘Smart Camera’. While the company was expecting that the product would create a buzz in the market, it did not receive the due customers’ attention. Upon analyzing the situation, it was unveiled that the product was not adequately marketed.
As Marketing Manager, you have now been given this task to market the product. Write a sales letter of about 150 – 200 words, to prospective organizations for rendering your services. Use google search to find out the benefits of a smart camera and use them to create desire. You can make necessary assumptions, for e.g. price, how to order, the mode of delivery, and discount on bulk orders etc.
AIDA model must be followed.
Marks distribution:
-
Content/Ideas/Relevance: 02
-
Structure of a letter (Format, Introduction, Body & Conclusion): 01
-
Application of Persuasive strategy: 02
-
Language (Formal, Accuracy of grammar and sentence structure): 02
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