While working as a marketing manager, John made a prediction that sales would increase by roughly the same amount every year from 2014 to 2018 if the company's marketing expenditure stayed unchanged. In 2021, he decided to use historical data from the past years' sales figures to test the prediction he made in 2014. Question 1 options: a. No, sales increased by more than the amount predicted. b. No, sales decreased. c. Yes, the prediction was on target. d. No, sales increased by an amount less than predicted.

While working as a marketing manager, John made a prediction that sales would increase by roughly the same amount every year from 2014 to 2018 if the company's marketing expenditure stayed unchanged. In 2021, he decided to use historical data from the past years' sales figures to test the prediction he made in 2014. Question 1 options: a. No, sales increased by more than the amount predicted. b. No, sales decreased. c. Yes, the prediction was on target. d. No, sales increased by an amount less than predicted.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Similar questions

Hi please will you help me with this question
What are the conditions in which automated mail room procedures will be of the greatest benefit? What is the least beneficial?
Christopher notices that his Discover Card statement gives the company's Web address (Discovercard.com) and directs him there to pay his bills and answer his questions. What e-business strategy is Discover employing with this reference to its Web site? A. Increasing revenue streams B. Selling additional services such as fraud insurance C. Decreasing expenses D. Decreasing revenue streams I believe it is increasing revenue streams but i want to be sure.
What are some of the benefits of creating an e-portfolio or personal website as opposed to a more traditional portfolio containing hard copies of your documents?
How does special alert control apply to a Fashion house(Payless)
Hand written plz otherwise skip.... If hand written i'll upvote
Answer number 1 only. Full solution. Unique answers only.
1. Explain 5 do's of email.
What service quality dimensions can chatbots help a firm?
5. (Scenario Based Question) Your response to Diego's Message via Monzo In-App Chat O Diego is a Spanish national who wants to open a Monzo account. They have started a chat with us in the app after their sign up has been rejected due to entering an overseas address. "I'm moving to the UK to study in 2 weeks. I need to open this account now so that I can receive payments from family in the UK and set bills up for when I arrive. If you can't do that, l'll be completely stuck with no money when T arrive!" (Write your response to the customer as if you were a COp at Monzo talking to Diego on our In-App Chat, for example "Hi Diego..."). See all of the information you need to write your answer to this question here
I) Some grocery stores are experimenting with a new technology that allows customers to scan items as they shop. Once the customer is done, he or she completes the transaction online and never has to stand in the checkout line. On March 11, 2012, the Boston Globe reported that *Modiv Media's scan-it-yourself technology (is installed] in about 350 Stop & Shop and Giant stores in the United States. Many customers have embraced the system; Stop & Shop spokeswoman Suzi Robinson said the service handles about one million transactions per month. [R11] (a) Estimate the number of customers per day per store who use this self-scanning technology. (b) Estimate the number of customers per day per store. (c) Estimate the percentage of customers who use the technology.
identify and describe the types and characteristics of potential users of a check-in app that is being developed used to check in hospitals, restaurants,etc in at least 1000 words