Which of the following statements is true with respect to surveys as a research method? O a. all of the statements are true © b. large groups of people (eg., thousands of people) can be reached in a short amount of time via surveys O c. they are quantitative methods O d. either open or closed ended questions can be used in surveys

Which of the following statements is true with respect to surveys as a research method? O a. all of the statements are true © b. large groups of people (eg., thousands of people) can be reached in a short amount of time via surveys O c. they are quantitative methods O d. either open or closed ended questions can be used in surveys

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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