Which of the following statements best describes the concept of marketing analytics a. Analyzing and managing marketing strategies to measure their effectiveness b. Marketing products to other organizations for use in the production of goods c. Increasing the number of visitors to a website by making sure it appears at the top of the list in a search engine d. Examining and analyzing raw data so that conclusions can be drawn.
Which of the following statements best describes the concept of marketing analytics a. Analyzing and managing marketing strategies to measure their effectiveness b. Marketing products to other organizations for use in the production of goods c. Increasing the number of visitors to a website by making sure it appears at the top of the list in a search engine d. Examining and analyzing raw data so that conclusions can be drawn.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Which of the following statements best describes the concept of marketing analytics
a.
Analyzing and managing marketing strategies to measure their effectiveness
b.
Marketing products to other organizations for use in the production of goods
c.
Increasing the number of visitors to a website by making sure it appears at the top of the list in a search engine
d.
Examining and analyzing raw data so that conclusions can be drawn.
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