Which of the following is not generally a "driving force" capable of producingfundamental changes in industry and competitiveconditions?O changes in the long-term industry growth rateO increasing globalization of the industryO product innovation and technological changeO movement in the economy and in interest rates(O regulatory influences and government policy changes Which of the following factors was probably the most important consideration inUber's decision to purchase Postmates with respect to whether or not the mealdelivery services industry presented a sufficiently attractive business opportunity?O constructing a strategic group map to assess the attractiveness of the competitive position ofeach strategic group to determine the overall attractiveness of all the strategic groups in thefood delivery industryO using value chain analysis to determine the relative cost positions of rival firms in the fooddelivery industry and who is the industry's lowest-cost producerO determining which firms in in the food delivery industry have a competitive advantage andhow they attained their advantageO determining the overall strength of the five competitive forces shaping the food deliveryindustryO determining the outlook for future profitability in the food delivery industry

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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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