Firms of all sizes must conduct environmental scanning. Some experts consider that small firms may benefit significantly from the findings from an environmental scan and they adjust easily to changes and to adjustments to the strategic plan and overall direction. Large companies can withstand the impact caused by threats and negative forces in the external environment. Small firms need to use a limited amount of resources. Small companies have a lower number of resources that can work together to face the impact of negative forces in the environment. Resources represent just one of the many internal factors in addition to:
Strategy
Structures
Processes and systems
Goals
Strategic Capabilities
Culture
Technologies
Innovations
Intellectual property
Leadership
Which internal factors would be extremely critical in the car industry? Please explain
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