Which activity involves communicating the product benefits to the target customers to influence them to buy the product? Market segmentation Market positioning Promotion Physical distribution

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter15: Retailing, Direct Marketing, And Wholesaling
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10-Which activity involves communicating the product benefits to the target customers to influence them to buy the product?

Market segmentation
Market positioning
Promotion
Physical distribution
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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing