Which activity involves communicating the product benefits to the target customers to influence them to buy the product? Market segmentation Market positioning Promotion Physical distribution
Which activity involves communicating the product benefits to the target customers to influence them to buy the product? Market segmentation Market positioning Promotion Physical distribution
Chapter15: Retailing, Direct Marketing, And Wholesaling
Section: Chapter Questions
Problem 1DYMP
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10-Which activity involves communicating the product benefits to the target customers to influence them to buy the product?
Market segmentation
Market positioning
Promotion
Physical distribution
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