Complete the table below by supplying it with products that you consider similar. Write the product and not the brand in their respective columns. Then describe and differentiate its characteristics and uses. Primary Product (Product name) No. Substitute Product (Product name) Example Butter - expensive price use as bread Margarine - lesser price also used as bread spread spread 1.
Complete the table below by supplying it with products that you consider similar. Write the product and not the brand in their respective columns. Then describe and differentiate its characteristics and uses. Primary Product (Product name) No. Substitute Product (Product name) Example Butter - expensive price use as bread Margarine - lesser price also used as bread spread spread 1.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Transcribed Image Text:СOMPLETE MЕ
Complete the table below by supplying it with products that you consider similar. Write the product
and not the brand in their respective columns. Then describe and differentiate its characteristics and
uses.
Primary Product
(Product name)
No.
Substitute Product
(Product name)
Example Butter - expensive price use as bread
Margarine - lesser price also used as bread
spread
spread
4.
5.
1.
2.
3.
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