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Marketing channel members buy small quantities from many producers and break them down into larger quantities and broader assortments desired by consumers. True False

Marketing channel members buy small quantities from many producers and break them down into larger quantities and broader assortments desired by consumers. True False

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Marketing channel members buy small quantities from many producers and break them down into larger quantities and broader assortments desired by consumers. True O False
Transcribed Image Text:Marketing channel members buy small quantities from many producers and break them down into larger quantities and broader assortments desired by consumers. True O False
Distribution channel decisions often involve long term commitments to other firms. * True False
Transcribed Image Text:Distribution channel decisions often involve long term commitments to other firms. * True False
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