When you are given the chance to observe people (family members, friends, and visitors in your home) in communication make a mental note of the behavior used. The following are the guide questions in developing your case study: Observe and think about the following factors: 1.Who are the communicators? 2.What messages were exchanged? 3.What (if any) barriers or noise that distorts the message? 4.How was the feedback given? 5.What is the context of the communication? 6.Identify and explain what factorsin communicationyou have observedin a small group gathering? 7.Why is it important to develop your communication skill? 8.How could you make a conscious effort to understand communication and be more aware of the messages you send? Instruction: 1.Your answer to the guide questions shall form part of the discussion of the case study. 2.Your case studyshall comprise of threepages.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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When you are given the chance to observe people (family members, friends, and visitors in your home) in communication make a mental note of the behavior used. The following are the guide questions in developing your case study:

Observe and think about the following factors:

1.Who are the communicators?

2.What messages were exchanged?

3.What (if any) barriers or noise that distorts the message?

4.How was the feedback given?

5.What is the context of the communication?

6.Identify and explain what factorsin communicationyou have observedin a small group gathering?

7.Why is it important to develop your communication skill?

8.How could you make a conscious effort to understand communication and be more aware of the messages you send?

Instruction:

1.Your answer to the guide questions shall form part of the discussion of the case study.

2.Your case studyshall comprise of threepages.

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