When entering foreign markets, company executives must decide how many resources to commit, and how much control they want to have over their foreign activities. Resource commitment and control are both associated with risks and profits. Exploring foreign markets can be a daunting proposition for MNCs due to the risks and uncertainties involved. Despite the strategic intent of going international, businesses have to be wary of several tactical and operational issues that can complicate the decision to go international. Such businesses are advised to strategically weigh their international market entry modes before making a commitment. Describe any FIVE (5) foreign market entry modes and compare and contrast the international market entry modes mentioned in terms of TWO (2) advantages and ONE (1) disadvantage for each entry mode.
When entering foreign markets, company executives must decide how many resources to
commit, and how much control they want to have over their foreign activities. Resource
commitment and control are both associated with risks and profits. Exploring foreign markets
can be a daunting proposition for MNCs due to the risks and uncertainties involved. Despite
the strategic intent of going international, businesses have to be wary of several tactical and
operational issues that can complicate the decision to go international. Such businesses are
advised to strategically weigh their international market entry modes before making a
commitment.
Describe any FIVE (5) foreign market entry modes and compare and contrast the international
market entry modes mentioned in terms of TWO (2) advantages and ONE (1) disadvantage
for each entry mode.
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