When Capri Ford became manager of the radio station’s marketing department, the retiring manager told her, “Remember that if you conduct your business as if it were going to be broadcast as news on this radio station, you’ll be true to yourself.” The retiring manager is promoting the principle of:   A. government requirements   B. utilitarian benefits   C. long-term self-interest   D. personal virtue   E. religious injunctions

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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When Capri Ford became manager of the radio station’s marketing department, the retiring manager told her, “Remember that if you conduct your business as if it were going to be broadcast as news on this radio station, you’ll be true to yourself.” The retiring manager is promoting the principle of:

  A.

government requirements

  B.

utilitarian benefits

  C.

long-term self-interest

  D.

personal virtue

  E.

religious injunctions

Expert Solution
Step 1: principle of personal virtue

The principle of personal virtue, in the context of the retiring manager's advice to Capri Ford, underscores the significance of conducting oneself in a manner that reflects one's own ethical values and moral compass. It is a guiding principle that encourages individuals to act with integrity, honesty, and a sense of responsibility in all their professional endeavors.

In the scenario where Capri Ford is appointed as the manager of the radio station's marketing department, the retiring manager's counsel to her to conduct her business as if it were going to be broadcast as news on the radio station exemplifies the principle of personal virtue. This advice implies that Capri should make decisions and take actions that she can be proud of and that align with her own sense of what is right and ethical.

By adhering to the principle of personal virtue, Capri is expected to make choices that are not only in the best interests of the radio station but also in line with her own values and beliefs. This approach can contribute to her long-term success and personal satisfaction, as it ensures that she remains true to herself while fulfilling her professional responsibilities. It emphasizes the importance of ethical behavior and integrity in leadership and decision-making.

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