When advocating for something, understanding what your target market is, what is known about the topic, what efforts already exist, the gaps in existing efforts, and what science exists, is known as what? a. Needs Assessment b. Communication Strategy c. Impact Evaluation d. Social Medial Utilization

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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When advocating for something, understanding what your target market is, what is known about the topic, what efforts already exist, the gaps in existing efforts, and what science exists, is known as what? a. Needs Assessment b. Communication Strategy c. Impact Evaluation d. Social Medial Utilization
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