When a retailer is considering whether to participate in Apple Pay, is the decision process like a new-task purchase, a straight rebuy purchase, or a modified rebuy purchase? Explain your answer. Which of the four categories of business markets is Apple Pay best suited for, and why? Which environmental influences on the decision process seem to have been most important to McDonald’s when it decided to honor Apple Pay?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Marketing Class, I only put Economics because they don't have an option for Marketing

 

When a retailer is considering whether to participate in Apple Pay, is the decision process like a new-task purchase, a straight rebuy purchase, or a modified rebuy purchase? Explain your answer.

Which of the four categories of business markets is Apple Pay best suited for, and why?

Which environmental influences on the decision process seem to have been most important to McDonald’s when it decided to honor Apple Pay?

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