What promotion blend would be most appropriate for producers of the following established products? Assume average-to large-sized firms in each case and support your answer. 1) Chocolate candy bars 2) Car batteriers 3) panty hose 4) casting for truck engines 5) a special computer users manufacturers for control of production equipment 6) inexpensive plastic rainhats 7) a digital tape recorded that has achieved specialty- product status
What promotion blend would be most appropriate for producers of the following established products? Assume average-to large-sized firms in each case and support your answer. 1) Chocolate candy bars 2) Car batteriers 3) panty hose 4) casting for truck engines 5) a special computer users manufacturers for control of production equipment 6) inexpensive plastic rainhats 7) a digital tape recorded that has achieved specialty- product status
Chapter16: Integrated Marketing Communications
Section: Chapter Questions
Problem 8DRQ
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What promotion blend would be most appropriate for producers of the following established products? Assume average-to large-sized firms in each case and support your answer.
1) Chocolate candy bars
2) Car batteriers
3) panty hose
4) casting for truck engines
5) a special computer users manufacturers for control of production equipment
6) inexpensive plastic rainhats
7) a digital tape recorded that has achieved specialty- product status
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