What promotion blend would be most appropriate for producers of the following established products? Assume average-to large-sized firms in each case and support your answer.   1) Chocolate candy bars 2) Car batteriers 3) panty hose 4) casting for truck engines 5) a special computer users manufacturers for control of production equipment  6) inexpensive plastic rainhats 7) a digital tape recorded that has achieved specialty- product status

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter16: Integrated Marketing Communications
Section: Chapter Questions
Problem 8DRQ
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What promotion blend would be most appropriate for producers of the following established products? Assume average-to large-sized firms in each case and support your answer.

 

1) Chocolate candy bars

2) Car batteriers

3) panty hose

4) casting for truck engines

5) a special computer users manufacturers for control of production equipment 

6) inexpensive plastic rainhats

7) a digital tape recorded that has achieved specialty- product status

 

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