What promotion blend would be most appropriate for producers of the following established products? Assume average-to large-sized firms in each case and support your answer. 1) Chocolate candy bars 2) Car batteriers 3) panty hose 4) casting for truck engines 5) a special computer users manufacturers for control of production equipment 6) inexpensive plastic rainhats 7) a digital tape recorded that has achieved specialty- product status
What promotion blend would be most appropriate for producers of the following established products? Assume average-to large-sized firms in each case and support your answer. 1) Chocolate candy bars 2) Car batteriers 3) panty hose 4) casting for truck engines 5) a special computer users manufacturers for control of production equipment 6) inexpensive plastic rainhats 7) a digital tape recorded that has achieved specialty- product status
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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What promotion blend would be most appropriate for producers of the following established products? Assume average-to large-sized firms in each case and support your answer.
1) Chocolate candy bars
2) Car batteriers
3) panty hose
4) casting for truck engines
5) a special computer users manufacturers for control of production equipment
6) inexpensive plastic rainhats
7) a digital tape recorded that has achieved specialty- product status
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