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What name would you give to your business venture? What is the significance of that name? Would it project the image you desire for your business?

What name would you give to your business venture? What is the significance of that name? Would it project the image you desire for your business?

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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about customers about operations about competition about financing needs about teamwork Challenge Yourself Challenge 1: Getting Started If you were to set up a business venture, what would be your personal purpose c doing so? What type of business would you set up? What would be the mission od this enterprise? Craft a personal and an enterprise mission statement. 1. What is your compelling business concept? What would be your vision for business five years after setting it up? 2. your What name would you give to your business venture? What is the significance of that name? Would it project the image you desire for your business? 3. 4. If you were to invite investors to your business, who would they be and why? What are the possible sources of financing for your business venture?
Transcribed Image Text:about customers about operations about competition about financing needs about teamwork Challenge Yourself Challenge 1: Getting Started If you were to set up a business venture, what would be your personal purpose c doing so? What type of business would you set up? What would be the mission od this enterprise? Craft a personal and an enterprise mission statement. 1. What is your compelling business concept? What would be your vision for business five years after setting it up? 2. your What name would you give to your business venture? What is the significance of that name? Would it project the image you desire for your business? 3. 4. If you were to invite investors to your business, who would they be and why? What are the possible sources of financing for your business venture?
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