What is the print on demand bookstore's Generic strategy?   A. differentiation   B. low cost   C.focused differentiation   D. focused low cost   F. best cost

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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What is the print on demand bookstore's Generic strategy?

 

A. differentiation

 

B. low cost

 

C.focused differentiation

 

D. focused low cost

 

F. best cost

 

What is the bookstore’s Value Discipline?

 

A. Product Leadership

 

B. Customer Intimacy

 

C. All of them

 

D. Operational Excellence

 

What is Le Puf’s Generic Strategy?

 

A. differentiation

 

B. low cost

 

C. focused differentiation

 

D. focused low cost

 

F. best cost

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