The following quote exemplifies which base of differentiation? “We have a point of view,” says Lu. “We carefully merchandise products to tell stories. We create local content that inspires and host annual community-driven events that engage.” Group of answer choices Differentiation on customers Product level differentiation Differentiation based on linkages Differentiation based on customization
The following quote exemplifies which base of differentiation? “We have a point of view,” says Lu. “We carefully merchandise products to tell stories. We create local content that inspires and host annual community-driven events that engage.” Group of answer choices Differentiation on customers Product level differentiation Differentiation based on linkages Differentiation based on customization
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
The following quote exemplifies which base of differentiation? “We have a point of view,” says Lu. “We carefully merchandise products to tell stories. We create local content that inspires and host annual community-driven events that engage.”
Group of answer choices
Differentiation on customers
Product level differentiation
Differentiation based on linkages
Differentiation based on customization
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