Title Case: Ford to Shutdown Australian Production by 2016What is the effect of the decline of Ford’s Australia’s productivity on its cost efficiency, production, and profit? Discuss.How does it affect Ford Australia’s suppliers, particularly the metals and plastic industries? Explain.Do you agree that carbon tax is the key factor behind Ford Australia’s decision to stop production? Do you think Ford will still close even without the carbon tax? Justify your answer.Do you think profit could be maintained if the tax burden were simply passed on to the consumers in the form of higher selling price? How will this affect sales? Explain.

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17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Title Case: Ford to Shutdown Australian Production by 2016

What is the effect of the decline of Ford’s Australia’s productivity on its cost efficiency, production, and profit? Discuss.
How does it affect Ford Australia’s suppliers, particularly the metals and plastic industries? Explain.
Do you agree that carbon tax is the key factor behind Ford Australia’s decision to stop production? Do you think Ford will still close even without the carbon tax? Justify your answer.
Do you think profit could be maintained if the tax burden were simply passed on to the consumers in the form of higher selling price? How will this affect sales? Explain.

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