What is Convenience store?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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What is Convenience store?

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A convenience store can be defined as those retail shops that are engaged in a business of selling everyday use products such as groceries, FMCG goods etc. Other general services can also be offered by these convenience stores like Xerox service, telephone services, parcel delivery services etc.

Convenience stores can be found in every residential area and the difference in the distance between these retail stores is also very minimal so that the purpose of providing customers with item conveniently is fulfilled. The customers do not have to travel log distances to purchase regular use items.

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