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What is an example of an advertisement that clearly demonstrates that it is targeting a very specific market?
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- Consider you have started food business and you want to develop a creative print ad to attract customers, Develop semiotics for the adwhy might negative advertising have been used more extensively than in most? What case can you make for or against the use of such advertisements during a campaign?Is the advertisement effective in reaching the target audience in terms of selected media and its message? Does it capture the interest of the target audience AND resonate with its target audience?
- What is an advertisement that you have seen that you think does a good job of getting attention, holding interest, creating desire for the product/service, or obtaining action? On what form of media did you see this ad? Explain in a few sentences.What is an advertisement that you think is effective? Describe the advertisement. What is it selling? Why do you think the advertisement works?Describe a drug advertisement that is interesting?
- What is an advertisement that you have seen that you think does a good job of getting attention, holding interest, creating desire for the product/service, or obtaining action? On what form of media did you see this ad? Explain in a few sentences. You do not need to comment on the posts of others.Pick a favorite print or television ad. Why do you like it? Do you think that it’s effective? Can you think of an ad that people like that may not be effective?Find a print advertisement from a magazine (or, alternatively, you can also find an advertisement online) and analyze the advertisement you have chosen by focusing on the following questions: Describe the visual appeal and images in the advertisement (colors, images, etc…) What kind of slogan is being used? Do you think this advertisement cuts through the clutter sufficiently – does it capture the attention of the target consumer?
- Name a current advertising slogan you believe is particularly effectivefor developing a unique selling proposition.Give an example of a specific company that uses television advertisements in their marketing strategy.How can a firm create a sense of exclusivity in a sales promotion campaign without alienating potential customers?