What does a goal-driven action plan take into account? a. Customers want to pay less. b. Competitors want to steal your customers. c. Suppliers want you to pay more. d. All of these QUESTION 46 The Chief Marketing Officer (CMO) has looked at a draft of your plan for the launch of a new product. While generally satisfied, she says, “You’ve shown good strong reasons for new customers to buy our new product, but we can’t consider this plan in a vacuum.” You need more detailed analysis and planning on which element of the micro-environment to address her specific concerns? a. Intermediaries b. Company c. Competitors d. Customers
What does a goal-driven action plan take into account? a. Customers want to pay less. b. Competitors want to steal your customers. c. Suppliers want you to pay more. d. All of these QUESTION 46 The Chief Marketing Officer (CMO) has looked at a draft of your plan for the launch of a new product. While generally satisfied, she says, “You’ve shown good strong reasons for new customers to buy our new product, but we can’t consider this plan in a vacuum.” You need more detailed analysis and planning on which element of the micro-environment to address her specific concerns? a. Intermediaries b. Company c. Competitors d. Customers
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
What does a goal-driven action plan take into account?
a.
Customers want to pay less.
b.
Competitors want to steal your customers.
c.
Suppliers want you to pay more.
d.
All of these
QUESTION 46
The Chief Marketing Officer (CMO) has looked at a draft of your plan for the launch of a new product. While generally satisfied, she says, “You’ve shown good strong reasons for new customers to buy our new product, but we can’t consider this plan in a vacuum.” You need more detailed analysis and planning on which element of the micro-environment to address her specific concerns?
a.
Intermediaries
b.
Company
c.
Competitors
d.
Customers
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