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Q: Can you identify the main difference between needs-satisfaction selling and consultative selling?
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Q: 13. Charging more for seats in first class is similar to charging more for better seats in a theater…
A: Price is more of a psychological concept where it acts as a perceived value in the eyes of the…
Q: With the above in mind briefly define the following terms in your own words with an aid of an…
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Q: 14. United and Southwest competed head-to-head in the California market with each paying close…
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Q: objectives?
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Q: 1. Dr. Pepper Seven Up decided to enter a new category by introducing an energy drink. If it chose…
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A: A brief introduction to the Customer or Client Relationship Management is that it's a technique used…
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Q: Advertisers use market segmentation when promoting products to consumers. For each major consumer…
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Q: Q.4 What is a distribution plan? How to develop it?
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Q: Question 3: In marketing, the promotional mix describes a blend of promotional ples chosen by…
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Q: 2. It's been said that US consumers drink more soft drinks than they do water. Companies like Dr.…
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Q: Question 1: What is Marketing Concept? Explain with the help of examples how does understanding…
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Q: marketing mix (four p’s)
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Q.10. What are the four tools of marketing?
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- Q.9. You are a product marketing manager for a large tech company. You post an announcement on the company’s Facebook account regarding a new version release of a popular tax preparation application. You monitor your post as hundreds of consumers post responses, questions, and opinions. You are engaging in this one of the four Ps of the marketing mix. promotion product price placeQ4Question- what are the important trends in marketing practices.
- QUESTION 2 [25 MARKS] Read the following extract and then answer the questions below. Global Blue: "Circle are experts in B2B research and segmentation" From its headquarters near Geneva in Switzerland, Global Blue offers a range of services which help retailers to increase their revenues from the lucrative international traveller market by offering VAT refunds. Having introduced the concept of Tax-Free Shopping over 30 years ago, Global Blue now works with over 270,000 of the world's favourite retailers, shopping brands and hotels in over 40 countries. Like many other B2B businesses, Global Blue believes that the purchasing behaviour of their target market is largely influenced by their 'firmographic profile' their size, their speciality, their home country and so on. However, examples of retailers behaving in unexpected ways, given their firmographic profile, led Global Blue to consider a different viewpoint. Are a retailer's needs and attitudes not a far more powerful predictor of…Q.3.1 Step 3 of the strategic planning process is selecting a strategy. Discuss the competitive strategy adopted by POSTNET couriers and also Describe core competencies, product quality and product policy as important elements in delivering value to consumers. Q.3.2. Discuss the first three steps in the product positioning process. Note:- Do not provide handwritten solution. Maintain accuracy and quality in your answer. Take care of plagiarism. Answer completely. You will get up vote for sure.Question: Retailing value-adding -explain in a paragraph- (150 words) Retailing – a set of business activities that adds value to the products and/or services sold to consumers for their personal or family use.- A retailer is a business that sells products and/or services to consumersfor personal or family use.What is Retailing?► Can be store-based or non-store based► Retailing is the LAST PART of the supply-chain system► Retailing is the closest link to consumers► The “power” of retailing for negotiation is increasing by the year► Provide the right merchandise or service, with the right quality, price, and location to the final customer.► Retailing involves the sale of merchandise from a fixed location, such as a store, for direct consumption by the customer.► Retailing creates value for their customers through convenience, timing, information and lifestyle support.The Retailer’s Role in aSupply Chain► Retailers are the final business within a supply chain which links manufacturers…
- Q12Q.4. The personal computer industry is very fast moving technology that provides motivation to customers to upgrade with new computers every few vears. Brand loyalty is very important a companies try to do things to keep their customers happy. However, some current customer may Switch to a different company. Three particular brands, Doorway, Bell, and Compaq, hold the major Shares of the market. People who own Doorway computers will buy another Doorway in their next purchase 80% of the time, while the rest will switch to the other companies in equal proportons. Owners of Bell computers will buy Bell again 90% of the time, while 5% will buy Doorway and 5% will buy Compaq. About 70% of the Compaq owners will make Compaq their next purchase while 20% will buy Doorway and the rest will buy Bell. At the present time, each of the three companies has an equal share of the market. a. What is the market share for the next period given the initial market shares? b. If each brand currently has…4.3 Briefly describe the term circular flow (2) 4.4 Explain the role of the factor market in the circular flow? Discuss the interaction between household and firms in the economy (2x2) 4.5 (4) QUESTION 5: Study the graph below and answer the questions that follow. RAND TUMBLES TO 3-WEEK LOw. STOCKS FALL AS EARNINGS DISAPPOINT At 1600 GMT the rand was 2.2% weaker at R16.91 per dollar, its weakest since Jul Source : https://www.moneyweb.co.za/news-fast-news/rand-tumbles-to-3-week-I stocks-fall-as-earnings-disappoint/ 5.1 Identify the market above 5.2 List any type of notes used by South Africa Reserve Bank 5.3 Briefly describe the term market. GAUTENG PROVINCE © Gauteng Department of Education URKO SUTH CA
- QUESTION 22 The benefits of technology spillovers: Do not really exist. Cannot exist in theory. Will be overproduced by the market. Are shared evenly. Are not shared equally.Question 19 Think of a small business, and identify the ways this small businesses can benefit from an understanding of the marketing mixQUESTION 14 The America Marketing Assocation's Code of Ethics requires that marketers do all of the following except be honest. encourage confidence in marketing systems. do no harm. be profitable.
