We have all heard the claim that "the customer is always right." Well, maybe we should pause for a minute. Is the customer always right? Decide whether or not the customer is always right, and explain your rationale.
We have all heard the claim that "the customer is always right." Well, maybe we should pause for a minute. Is the customer always right? Decide whether or not the customer is always right, and explain your rationale.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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We have all heard the claim that "the customer is always right." Well, maybe we should pause for a minute. Is the customer always right? Decide whether or not the customer is always right, and explain your rationale.
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