Walthman Industries Inc. employs seven salespersons to sell and distribute its product throughout the state. Data taken from reports received from the salespersons during the year ended December 31 are as follows: Salesperson TotalSales Variable Costof Goods Sold VariableSellingExpenses Case $610,000 $268,400 $109,800 Dix 603,000 241,200 96,480 Johnson 588,000 305,760 105,840 LaFave 586,000 281,280 123,060 Orcas 616,000 221,760 86,240 Sussman 620,000 310,000 124,000 Willbond 592,000 272,320 88,800 Required: 1. Prepare a table indicating contribution margin, variable cost of goods sold as a percent of sales, variable selling expenses as a percent of sales, and contribution margin ratio by salesperson. Round percents to the nearest whole number. Enter all amounts as positive numbers. Walthman Industries Inc. Salespersons' Analysis For the Year Ended December 31 Salesperson Contribution Margin Variable Cost of Goods Sold as a Percent of Sales Variable Selling Expenses as a Percent of Sales Contribution Margin Ratio Case $ % % % Dix % % % Johnson % % % LaFave % % % Orcas % % % Sussman % % % Willbond % % % 2. Which salesperson generated the highest contribution margin ratio for the year? 3. Identify the factors other than contribution margin that should be considered in evaluating the performance of salespersons. Rate of growth in sales for the current year compared with past years Years of experience for salespersons Size of sales territory Actual sales compared with budgeted sales All of the above
Walthman Industries Inc. employs seven salespersons to sell and distribute its product throughout the state. Data taken from reports received from the salespersons during the year ended December 31 are as follows:
Salesperson |
Total Sales |
Variable Cost of Goods Sold |
Variable Selling Expenses |
|||
Case | $610,000 | $268,400 | $109,800 | |||
Dix | 603,000 | 241,200 | 96,480 | |||
Johnson | 588,000 | 305,760 | 105,840 | |||
LaFave | 586,000 | 281,280 | 123,060 | |||
Orcas | 616,000 | 221,760 | 86,240 | |||
Sussman | 620,000 | 310,000 | 124,000 | |||
Willbond | 592,000 | 272,320 | 88,800 |
Required:
1. Prepare a table indicating contribution margin, variable cost of goods sold as a percent of sales, variable selling expenses as a percent of sales, and contribution margin ratio by salesperson. Round percents to the nearest whole number. Enter all amounts as positive numbers.
Walthman Industries Inc. | ||||
Salespersons' Analysis | ||||
For the Year Ended December 31 | ||||
Salesperson | Contribution Margin | Variable Cost of Goods Sold as a Percent of Sales | Variable Selling Expenses as a Percent of Sales | Contribution Margin Ratio |
Case | $ | % | % | % |
Dix | % | % | % | |
Johnson | % | % | % | |
LaFave | % | % | % | |
Orcas | % | % | % | |
Sussman | % | % | % | |
Willbond | % | % | % |
2. Which salesperson generated the highest contribution margin ratio for the year?
3. Identify the factors other than contribution margin that should be considered in evaluating the performance of salespersons.
- Rate of growth in sales for the current year compared with past years
- Years of experience for salespersons
- Size of sales territory
- Actual sales compared with budgeted sales
- All of the above
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