Salespersons' Report and Analysis Walthman Industries Inc. employs seven salespersons to sell and distribute its product throughout the state. Data taken from reports received from the salespersons during the year ended December 31 are as follows: Salesperson Total Sales Variable Cost of Goods Sold Variable Selling Expenses Case $612,000 $336,600 $85,680 Dix 384,000 215,040 84,480 Johnson 461,000 225,890 101,420 LaFave 460,000 147,200 101,200 Orcas 399,000 131,670 51,870 Sussman 427,000 217,770 59,780 Willbond 439,000 184,380 70,240 Required: 1. Prepare a table indicating contribution margin, variable cost of goods sold as a percent of sales, variable selling expenses as a percent of sales, and contribution margin ratio by salesperson. Round percents to the nearest whole number. Enter all amounts as positive numbers. Waltham Industries Inc.Salespersons' AnalysisFor the Year Ended December 31 Salesperson Contribution Margin Variable Cost of Goods Sold as a Percent of Sales Variable Selling Expenses as a Percent of Sales Contribution Margin Ratio Case $fill in the blank 6cb470f50021fbc_1 fill in the blank 6cb470f50021fbc_2% fill in the blank 6cb470f50021fbc_3% fill in the blank 6cb470f50021fbc_4% Dix fill in the blank 6cb470f50021fbc_5 fill in the blank 6cb470f50021fbc_6% fill in the blank 6cb470f50021fbc_7% fill in the blank 6cb470f50021fbc_8% Johnson fill in the blank 6cb470f50021fbc_9 fill in the blank 6cb470f50021fbc_10% fill in the blank 6cb470f50021fbc_11% fill in the blank 6cb470f50021fbc_12% LaFave fill in the blank 6cb470f50021fbc_13 fill in the blank 6cb470f50021fbc_14% fill in the blank 6cb470f50021fbc_15% fill in the blank 6cb470f50021fbc_16% Orcas fill in the blank 6cb470f50021fbc_17 fill in the blank 6cb470f50021fbc_18% fill in the blank 6cb470f50021fbc_19% fill in the blank 6cb470f50021fbc_20% Sussman fill in the blank 6cb470f50021fbc_21 fill in the blank 6cb470f50021fbc_22% fill in the blank 6cb470f50021fbc_23% fill in the blank 6cb470f50021fbc_24% Willbond fill in the blank 6cb470f50021fbc_25 fill in the blank 6cb470f50021fbc_26% fill in the blank 6cb470f50021fbc_27% fill in the blank 6cb470f50021fbc_28% 2. Which salesperson generated the highest contribution margin ratio for the year? 3. Identify the factors other than contribution margin that should be considered in evaluating the performance of salespersons. Rate of growth in sales for the current year compared with past years Years of experience for salespersons Size of sales territory Actual sales compared with budgeted sales All of the above
Salespersons' Report and Analysis
Walthman Industries Inc. employs seven salespersons to sell and distribute its product throughout the state. Data taken from reports received from the salespersons during the year ended December 31 are as follows:
Salesperson | Total Sales | Variable Cost of Goods Sold | Variable Selling Expenses | |||||
Case | $612,000 | $336,600 | $85,680 | |||||
Dix | 384,000 | 215,040 | 84,480 | |||||
Johnson | 461,000 | 225,890 | 101,420 | |||||
LaFave | 460,000 | 147,200 | 101,200 | |||||
Orcas | 399,000 | 131,670 | 51,870 | |||||
Sussman | 427,000 | 217,770 | 59,780 | |||||
Willbond | 439,000 | 184,380 | 70,240 |
Required:
1. Prepare a table indicating contribution margin, variable cost of goods sold as a percent of sales, variable selling expenses as a percent of sales, and contribution margin ratio by salesperson. Round percents to the nearest whole number. Enter all amounts as positive numbers.
Salesperson | Contribution Margin | Variable Cost of Goods Sold as a Percent of Sales |
Variable Selling Expenses as a Percent of Sales |
Contribution Margin Ratio |
Case | $fill in the blank 6cb470f50021fbc_1 | fill in the blank 6cb470f50021fbc_2% | fill in the blank 6cb470f50021fbc_3% | fill in the blank 6cb470f50021fbc_4% |
Dix | fill in the blank 6cb470f50021fbc_5 | fill in the blank 6cb470f50021fbc_6% | fill in the blank 6cb470f50021fbc_7% | fill in the blank 6cb470f50021fbc_8% |
Johnson | fill in the blank 6cb470f50021fbc_9 | fill in the blank 6cb470f50021fbc_10% | fill in the blank 6cb470f50021fbc_11% | fill in the blank 6cb470f50021fbc_12% |
LaFave | fill in the blank 6cb470f50021fbc_13 | fill in the blank 6cb470f50021fbc_14% | fill in the blank 6cb470f50021fbc_15% | fill in the blank 6cb470f50021fbc_16% |
Orcas | fill in the blank 6cb470f50021fbc_17 | fill in the blank 6cb470f50021fbc_18% | fill in the blank 6cb470f50021fbc_19% | fill in the blank 6cb470f50021fbc_20% |
Sussman | fill in the blank 6cb470f50021fbc_21 | fill in the blank 6cb470f50021fbc_22% | fill in the blank 6cb470f50021fbc_23% | fill in the blank 6cb470f50021fbc_24% |
Willbond | fill in the blank 6cb470f50021fbc_25 | fill in the blank 6cb470f50021fbc_26% | fill in the blank 6cb470f50021fbc_27% | fill in the blank 6cb470f50021fbc_28% |
2. Which salesperson generated the highest contribution margin ratio for the year?
3. Identify the factors other than contribution margin that should be considered in evaluating the performance of salespersons.
- Rate of growth in sales for the current year compared with past years
- Years of experience for salespersons
- Size of sales territory
- Actual sales compared with budgeted sales
- All of the above
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