Salesperson Total Sales Variable Cost of Goods Sold Variable Selling Expenses Case $549,000 $181,170 $115,290 Dix 615,000 344,400 79,950 Johnson 458,000 224,420 59,540 LaFave 471,000 235,500 84,780 Orcas 444,000 186,480 66,600 Sussman 516,000 237,360 67,080 Willbond 456,000 164,160 77,52
Salespersons' Report and Analysis
Walthman Industries Inc. employs seven salespersons to sell and distribute its product throughout the state. Data taken from reports received from the salespersons during the year ended December 31 are as follows:
Salesperson | Total Sales | Variable Cost of Goods Sold | Variable Selling Expenses | |||||
Case | $549,000 | $181,170 | $115,290 | |||||
Dix | 615,000 | 344,400 | 79,950 | |||||
Johnson | 458,000 | 224,420 | 59,540 | |||||
LaFave | 471,000 | 235,500 | 84,780 | |||||
Orcas | 444,000 | 186,480 | 66,600 | |||||
Sussman | 516,000 | 237,360 | 67,080 | |||||
Willbond | 456,000 | 164,160 | 77,520 |
Required:
1. Prepare a table indicating contribution margin, variable cost of goods sold as a percent of sales, variable selling expenses as a percent of sales, and contribution margin ratio by salesperson. Round percents to the nearest whole number. Enter all amounts as positive numbers.
Waltham Industries Inc. | ||||
Salespersons' Analysis | ||||
For the Year Ended December 31 | ||||
Salesperson | Contribution Margin | Variable Cost of Goods Sold as a Percent of Sales |
Variable Selling Expenses as a Percent of Sales |
Contribution Margin Ratio |
Case | $fill in the blank 731faf00df85016_1 | fill in the blank 731faf00df85016_2% | fill in the blank 731faf00df85016_3% | fill in the blank 731faf00df85016_4% |
Dix | fill in the blank 731faf00df85016_5 | fill in the blank 731faf00df85016_6% | fill in the blank 731faf00df85016_7% | fill in the blank 731faf00df85016_8% |
Johnson | fill in the blank 731faf00df85016_9 | fill in the blank 731faf00df85016_10% | fill in the blank 731faf00df85016_11% | fill in the blank 731faf00df85016_12% |
LaFave | fill in the blank 731faf00df85016_13 | fill in the blank 731faf00df85016_14% | fill in the blank 731faf00df85016_15% | fill in the blank 731faf00df85016_16% |
Orcas | fill in the blank 731faf00df85016_17 | fill in the blank 731faf00df85016_18% | fill in the blank 731faf00df85016_19% | fill in the blank 731faf00df85016_20% |
Sussman | fill in the blank 731faf00df85016_21 | fill in the blank 731faf00df85016_22% | fill in the blank 731faf00df85016_23% | fill in the blank 731faf00df85016_24% |
Willbond | fill in the blank 731faf00df85016_25 | fill in the blank 731faf00df85016_26% | fill in the blank 731faf00df85016_27% | fill in the blank 731faf00df85016_28% |
2. Which salesperson generated the highest contribution margin ratio for the year?
3. Identify the factors other than contribution margin that should be considered in evaluating the performance of salespersons.
- Rate of growth in sales for the current year compared with past years
- Years of experience for salespersons
- Size of sales territory
- Actual sales compared with budgeted sales
- All of the above
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