Salesperson Total Sales Variable Cost of Goods Sold Variable Selling Expenses Case $549,000   $181,170     $115,290     Dix 615,000   344,400     79,950     Johnson 458,000   224,420     59,540     LaFave 471,000   235,500     84,780     Orcas 444,000   186,480     66,600     Sussman 516,000   237,360     67,080     Willbond 456,000   164,160     77,52

FINANCIAL ACCOUNTING
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Chapter1: Financial Statements And Business Decisions
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Salespersons' Report and Analysis

Walthman Industries Inc. employs seven salespersons to sell and distribute its product throughout the state. Data taken from reports received from the salespersons during the year ended December 31 are as follows:

Salesperson Total Sales Variable Cost of Goods Sold Variable Selling Expenses
Case $549,000   $181,170     $115,290    
Dix 615,000   344,400     79,950    
Johnson 458,000   224,420     59,540    
LaFave 471,000   235,500     84,780    
Orcas 444,000   186,480     66,600    
Sussman 516,000   237,360     67,080    
Willbond 456,000   164,160     77,520    

Required:

1. Prepare a table indicating contribution margin, variable cost of goods sold as a percent of sales, variable selling expenses as a percent of sales, and contribution margin ratio by salesperson. Round percents to the nearest whole number. Enter all amounts as positive numbers.

Waltham Industries Inc.
Salespersons' Analysis
For the Year Ended December 31
Salesperson Contribution Margin Variable Cost of Goods
Sold as a Percent of Sales
Variable Selling Expenses
as a Percent of Sales
Contribution Margin
Ratio
Case $fill in the blank 731faf00df85016_1 fill in the blank 731faf00df85016_2% fill in the blank 731faf00df85016_3% fill in the blank 731faf00df85016_4%
Dix fill in the blank 731faf00df85016_5 fill in the blank 731faf00df85016_6% fill in the blank 731faf00df85016_7% fill in the blank 731faf00df85016_8%
Johnson fill in the blank 731faf00df85016_9 fill in the blank 731faf00df85016_10% fill in the blank 731faf00df85016_11% fill in the blank 731faf00df85016_12%
LaFave fill in the blank 731faf00df85016_13 fill in the blank 731faf00df85016_14% fill in the blank 731faf00df85016_15% fill in the blank 731faf00df85016_16%
Orcas fill in the blank 731faf00df85016_17 fill in the blank 731faf00df85016_18% fill in the blank 731faf00df85016_19% fill in the blank 731faf00df85016_20%
Sussman fill in the blank 731faf00df85016_21 fill in the blank 731faf00df85016_22% fill in the blank 731faf00df85016_23% fill in the blank 731faf00df85016_24%
Willbond fill in the blank 731faf00df85016_25 fill in the blank 731faf00df85016_26% fill in the blank 731faf00df85016_27% fill in the blank 731faf00df85016_28%

2. Which salesperson generated the highest contribution margin ratio for the year?

 

3. Identify the factors other than contribution margin that should be considered in evaluating the performance of salespersons.

  1. Rate of growth in sales for the current year compared with past years
  2. Years of experience for salespersons
  3. Size of sales territory
  4. Actual sales compared with budgeted sales
  5. All of the above
 
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