Salespersons' Report and Analysis Walthman Industries Inc. employs seven salespersons to sell and distribute its product throughout the state. Data taken from reports received from the salespersons during the year ended December 31 are as follows: Salesperson Total Sales Variable Cost of Goods Sold Variable Selling Expenses Case $556,000   $211,280     $116,760     Dix 400,000   160,000     88,000     Johnson 350,000   133,000     52,500     LaFave 518,000   264,180     98,420     Orcas 553,000   270,970     88,480     Sussman 507,000   182,520     91,260     Willbond 493,000   276,080     69,020     Required: 1. Prepare a table indicating contribution margin, variable cost of goods sold as a percent of sales, variable selling expenses as a percent of sales, and contribution margin ratio by salesperson. Round percents to the nearest whole number. Enter all amounts as positive numbers. Waltham Industries Inc. Salespersons' Analysis For the Year Ended December 31 Salesperson Contribution Margin Variable Cost of Goods Sold as a Percent of Sales Variable Selling Expenses as a Percent of Sales Contribution Margin Ratio Case $ % % % Dix   % % % Johnson   % % % LaFave   % % % Orcas   % % % Sussman   % % % Willbond   % % % 2. Which salesperson generated the highest contribution margin ratio for the year?   3. Identify the factors other than contribution margin that should be considered in evaluating the performance of salespersons. Rate of growth in sales for the current year compared with past years Years of experience for salespersons Size of sales territory Actual sales compared with budgeted sales All of the above

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Salespersons' Report and Analysis

Walthman Industries Inc. employs seven salespersons to sell and distribute its product throughout the state. Data taken from reports received from the salespersons during the year ended December 31 are as follows:

Salesperson Total Sales Variable Cost of Goods Sold Variable Selling Expenses
Case $556,000   $211,280     $116,760    
Dix 400,000   160,000     88,000    
Johnson 350,000   133,000     52,500    
LaFave 518,000   264,180     98,420    
Orcas 553,000   270,970     88,480    
Sussman 507,000   182,520     91,260    
Willbond 493,000   276,080     69,020    

Required:

1. Prepare a table indicating contribution margin, variable cost of goods sold as a percent of sales, variable selling expenses as a percent of sales, and contribution margin ratio by salesperson. Round percents to the nearest whole number. Enter all amounts as positive numbers.

Waltham Industries Inc.
Salespersons' Analysis
For the Year Ended December 31
Salesperson Contribution Margin Variable Cost of Goods
Sold as a Percent of Sales
Variable Selling Expenses
as a Percent of Sales
Contribution Margin
Ratio
Case $ % % %
Dix   % % %
Johnson   % % %
LaFave   % % %
Orcas   % % %
Sussman   % % %
Willbond   % % %

2. Which salesperson generated the highest contribution margin ratio for the year?

 

3. Identify the factors other than contribution margin that should be considered in evaluating the performance of salespersons.

  1. Rate of growth in sales for the current year compared with past years
  2. Years of experience for salespersons
  3. Size of sales territory
  4. Actual sales compared with budgeted sales
  5. All of the above
 
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