Visual influences, such as color, have the capacity to impact consumers in the retail environment. For instance, we know that __________ increases blood pressure and makes consumers take riskier gambles, whereas __________ calms people down and is associated with hospitals and spas.

Ciccarelli: Psychology_5 (5th Edition)
5th Edition
ISBN:9780134477961
Author:Saundra K. Ciccarelli, J. Noland White
Publisher:Saundra K. Ciccarelli, J. Noland White
Chapter1: The Science Of Psychology
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Visual influences, such as color, have the capacity to impact consumers in the retail environment. For instance, we know that __________ increases blood pressure and makes consumers take riskier gambles, whereas __________ calms people down and is associated with hospitals and spas.

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James Porter a marketer for a manufacturer LG of microwaves is looking for ways to reach potential customers who typically avoid advertisements which of the following would be the most economical ineffective promotional tool for James to use

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