Explore the ethical considerations in CRM, particularly concerning data privacy and security. What measures should organizations take to ensure compliance with data protection regulations while using CRM systems?
Explore the ethical considerations in CRM, particularly concerning data privacy and security. What measures should organizations take to ensure compliance with data protection regulations while using CRM systems?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Explore the ethical considerations in CRM, particularly concerning data privacy and security. What measures should organizations take to ensure compliance with data protection regulations while using CRM systems?
Expert Solution
Step 1: Introduction:-
CRM(Customer Relationship Management) refers to process when company by using data of customers helps to maintain positive relationship with existing and prospective customers that helps to increase the sales and helps to improve customers services.
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