While some things always stay the same (e.g., the Big Mac),why does McDonald's often change its menu adding itemssuch as McRibs, Mighty Wings and the Sausage BreakfastBurrito? What short-run and long-run impacts would youexpect these kinds of menu changes have, and why?

Every company will create value for customers in terms of products and services. They will create…

Answered: Vhile some things always stay the same…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Vhile some things always stay the same (e.g., the E why does McDonald's often change its menu addin such as McRibs, Mighty Wings and the Sausage Bre Burrito? What short-run and long-run impacts wou expect these kinds of menu changes have and why