Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
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Apply henri fayol 14 principles in a restaurant
Pls provides advantages and disadvantages/ challenges with examples
Expert Solution
Background
Services can be referred to as items which is intangible in nature. Intangibility refers to the inability to touch, feel or see the product physically. All services are intangible in nature and this the main element of distinction between product and services.
As compared to the production of products, the production and delivery of services is difficult as the buyer of service does not receive any tangible product. In case of services the satisfaction of customers depends on their own sense and not on the service provider.
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