Explain the importance of business etiquette when traveling to visit customers.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Explain the importance of business etiquette when traveling to visit customers.

Expert Solution
Step 1 Meaning of Business Etiquette.

Business etiquette means building relationships with other people and providing basic social comfort apart from creating an environment where others feel comfortable and this is possible through better communication.

Social media communication platforms are rapidly growing due to which social media etiquette is very important part of business. Business etiquette consists of two things such as consideration of feelings of others and secondly, ablility to minimise misunderstandings and are influenced by individual behaviour. Business etiquette differs from one place to another and it becomes very difficlut for the people to balance both the international business etiquette and other business activities simulatneously. 

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