Answered: Use the Excel template VLC to find the… | bartleby

Practical Management Science

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter2: Introduction To Spreadsheet Modeling

Section: Chapter Questions

Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...

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Question

Use the Excel template VLC to find the average value of a loyal customer (VLC) in a target market segment if the average purchase price is $75 per
visit, the frequency of repurchase is four times per year, the contribution margin is 15 percent, and the average customer defection rate is 25
percent? Round your answer to the nearest dollar.
$

Revenue per unit
t contribution margin to profit and overhead
Repurchase frequency (purchases/year)
Defection rate
Buyer's life cycle
VLC
$100.00
50.0%
0.25
0.4
2.50
$31.25

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