uppose you work for a leading software house of Pakistan as an HR Manager. Your company has been facing a high turnover rate of employees in the recent months. 20 employees out of the 50 member staff has left the company in the past two months. The high turnover rate is negatively impacting the performance of the company.   Your CEO is concerned about this issue and he has asked you to conduct a research study to find out the causes of the high turnover rate in your company. You believe qualitative research to be the suitable type of research for this study.   Plan a qualitative study to investigate high turnover rate in your company by answering the following questions: Q. What steps will you take before, during and after this study to comply with research ethics?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Suppose you work for a leading software house of Pakistan as an HR Manager. Your company has been facing a high turnover rate of employees in the recent months. 20 employees out of the 50 member staff has left the company in the past two months. The high turnover rate is negatively impacting the performance of the company.

 

Your CEO is concerned about this issue and he has asked you to conduct a research study to find out the causes of the high turnover rate in your company. You believe qualitative research to be the suitable type of research for this study.

 

Plan a qualitative study to investigate high turnover rate in your company by answering the following questions:

Q.

What steps will you take before, during and after this study to comply with research ethics? Write at least 7 steps. (around 100 words)

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