You have been asked to design materials that will be used to recruit new employ- ees. You decide to include photographs of the company's employees and its facili- ties. Your company has no disabled employees. You ask one of the employees to sit in a wheelchair for one of the photographs. Is this ethical?

You have been asked to design materials that will be used to recruit new employ- ees. You decide to include photographs of the company's employees and its facili- ties. Your company has no disabled employees. You ask one of the employees to sit in a wheelchair for one of the photographs. Is this ethical?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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