Turbo Tax is probably one of the best-known tax preparation services in the world. One of the reasons for its popularity is that it provides software that both small business firms and individuals need to make financial decisions and prepare tax returns. Another reason for its popularity is the company’s use of social media through its YouTube channel. Each video on the TurboTax channel illustrates how a company can use social media to provide valuable information to customers. You can check out Turbo Tax videos at https://www.youtube .com/user/TurboTax. 1. Visit the YouTube channel for Turbo Tax (https://www .youtube.com/user/TurboTax). Do you think social media is an effective method of obtaining the tax information you might need to prepare your tax return? 2. Can you think of other companies that could use videos on a YouTube channel to share information that their customers could use?

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
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Turbo Tax is probably one of the best-known tax preparation services in the world. One of the reasons for its popularity is
that it provides software that both small business firms and individuals need to make financial decisions and prepare tax
returns. Another reason for its popularity is the company’s use of social media through its YouTube channel. Each video
on the TurboTax channel illustrates how a company can use social media to provide valuable information to customers.
You can check out Turbo Tax videos at https://www.youtube .com/user/TurboTax.
1. Visit the YouTube channel for Turbo Tax (https://www .youtube.com/user/TurboTax). Do you think social media
is an effective method of obtaining the tax information you might need to prepare your tax return?
2. Can you think of other companies that could use videos on a YouTube channel to share information that their
customers could use?

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