The rapid growth of the Internet and the increasing adoption of technology have revolutionized the business landscape, giving rise to new and innovative business models.  1) Discuss internet business models, analyze the impact of e-commerce on business structures and processes, examine effective web marketing strategies. 2) Evaluate the importance of creating and maintaining brands on the web. 3) Discuss the evolution of payment in e-commerce by providing insight into the foundations of payment systems, the types of payment systems used in e-commerce, and offer mitigation strategies to target the associated threats.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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The rapid growth of the Internet and the increasing adoption of technology have revolutionized the business landscape, giving rise to new and innovative business models. 

1) Discuss internet business models, analyze the impact of e-commerce on business structures and processes, examine effective web marketing strategies.

2) Evaluate the importance of creating and maintaining brands on the web.

3) Discuss the evolution of payment in e-commerce by providing insight into the foundations of payment systems, the types of payment systems used in e-commerce, and offer mitigation strategies to target the associated threats.

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