The Tesla is a differentiated product. Why? What does the Tesla buyer value? What will happen to Tesla’s sales as more stringent emission requirements go into effect? If fuel prices increase? If fuel prices decrease

The Tesla is a differentiated product. Why? What does the Tesla buyer value? What will happen to Tesla’s sales as more stringent emission requirements go into effect? If fuel prices increase? If fuel prices decrease

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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The Tesla is a differentiated product.

Why?
What does the Tesla buyer value?
What will happen to Tesla’s sales as more stringent emission requirements go into effect? If fuel prices increase? If fuel prices decrease?

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