[vehicles] Ford is always in the process of improving their vehicles and capturing more of the market. When making choices about their products, Ford must consider how these decisions may impact their employees, investors, suppliers, customers, and their communities. In this case, Ford is concerned with O Societal Responsibility O Stakeholder Responsibility O Profit Responsibility O Greenwashing O Moral Idealism

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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[vehicles] Ford is always in the process of improving their vehicles and capturing more of the
market. When making choices about their products, Ford must consider how these decisions may
impact their employees, investors, suppliers, customers, and their communities. In this case, Ford is
concerned with
O Societal Responsibility
O Stakeholder Responsibility
O Profit Responsibility
O Greenwashing
O Moral Idealism
Transcribed Image Text:[vehicles] Ford is always in the process of improving their vehicles and capturing more of the market. When making choices about their products, Ford must consider how these decisions may impact their employees, investors, suppliers, customers, and their communities. In this case, Ford is concerned with O Societal Responsibility O Stakeholder Responsibility O Profit Responsibility O Greenwashing O Moral Idealism
Expert Solution
Stakeholders Responsibility

The primary goal of a company is to make profit for its shareholders by taking care of its stake holders.

Stakeholders of a company are its employees, investors, supplier, customer, their communities - anybody and everybody directly or indirectly associated with the company.

 

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