[vehicles] Ford is always in the process of improving their vehicles and capturing more of the market. When making choices about their products, Ford must consider how these decisions may impact their employees, investors, suppliers, customers, and their communities. In this case, Ford is concerned with O Societal Responsibility O Stakeholder Responsibility O Profit Responsibility O Greenwashing O Moral Idealism
[vehicles] Ford is always in the process of improving their vehicles and capturing more of the market. When making choices about their products, Ford must consider how these decisions may impact their employees, investors, suppliers, customers, and their communities. In this case, Ford is concerned with O Societal Responsibility O Stakeholder Responsibility O Profit Responsibility O Greenwashing O Moral Idealism
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Expert Solution
Stakeholders Responsibility
The primary goal of a company is to make profit for its shareholders by taking care of its stake holders.
Stakeholders of a company are its employees, investors, supplier, customer, their communities - anybody and everybody directly or indirectly associated with the company.
Trending now
This is a popular solution!
Step by step
Solved in 2 steps
Recommended textbooks for you
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning