The Question for this is: How do Best Rest customers feel about purchasing a mattress online?   I guess I just need help figuring out how I would tackle this problem using this data set (this is not all the numbers in the set), should i

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The Question for this is: How do Best Rest customers feel about purchasing a mattress online?

 

I guess I just need help figuring out how I would tackle this problem using this data set (this is not all the numbers in the set), should i use a hypothesis test or correlation test, etc.?

Purchase
Online
Subject
Online
Quality
Customer
Gender
Millenial
Income
1
1
1
6
4
1
1
1
7
7
6.
1
1
9
7
6.
1
1
10
4
1
1
12
4
4
1
1
15
6.
6.
1
20
5
5
1
1
1
21
4
1
1
22
5
6.
1
1
1
23
7
7
1
26
7
6.
1
1
27
7
1
1
28
4
1
1
1
32
5
1
1
34
7
1
1
1
35
4
1
1
38
4
1
1
1
39
4
1
1
42
7
1
1
1
1
45
4
1
1
47
5
1
48
1
1
1
50
5
5
1
1
51
7
7
1
1
54
6.
55
6.
6.
1
1
58
7
1
1
60
6.
6.
1
63
3
1
1
1
64
6.
1
1
Transcribed Image Text:Purchase Online Subject Online Quality Customer Gender Millenial Income 1 1 1 6 4 1 1 1 7 7 6. 1 1 9 7 6. 1 1 10 4 1 1 12 4 4 1 1 15 6. 6. 1 20 5 5 1 1 1 21 4 1 1 22 5 6. 1 1 1 23 7 7 1 26 7 6. 1 1 27 7 1 1 28 4 1 1 1 32 5 1 1 34 7 1 1 1 35 4 1 1 38 4 1 1 1 39 4 1 1 42 7 1 1 1 1 45 4 1 1 47 5 1 48 1 1 1 50 5 5 1 1 51 7 7 1 1 54 6. 55 6. 6. 1 1 58 7 1 1 60 6. 6. 1 63 3 1 1 1 64 6. 1 1
Online mattress attitudes
"Do you agree with following statement?"
Response Scale: 1 = Strongly Disagree; 2 = Disagree; 3 = Slightly Disagree; 4 = Neither Agree nor Disagree; 5 = Slightly Agree; 6 = Agree; 7 = Strongly Agree
Statements:
I am likely to make my next mattress purchase online - Purchase Online
Mattresses sold online are high quality-Online Quality
Customer Demographics:
Customer [Owns Best Rest Product(s) = 1; Otherwise = 0]
Gender [Female = 1; Male = 0]
Millenial [Age 35 or Under = 1; Age 35+=0]
Income [$75,000+ = 1; Under $75,000 = 0]
n: 396 internet users aged 21+ who purchased a mattress in last five years or who plan to purchase next year
Purchase
Online
Subject
Online
Quality
Customer
Gender
Millenial
Income
5
1
1
1
4
1
1
1
7
7
1
1
9
7
1
1
1
10
4
1
1
12
4
4
1
1
15
6.
6.
1
1
20
1
1
21
4
1
1
22
6.
1
1
1
23
7
7
1
1
1
26
7
6
1
1
1
27
7
1
1
1
Transcribed Image Text:Online mattress attitudes "Do you agree with following statement?" Response Scale: 1 = Strongly Disagree; 2 = Disagree; 3 = Slightly Disagree; 4 = Neither Agree nor Disagree; 5 = Slightly Agree; 6 = Agree; 7 = Strongly Agree Statements: I am likely to make my next mattress purchase online - Purchase Online Mattresses sold online are high quality-Online Quality Customer Demographics: Customer [Owns Best Rest Product(s) = 1; Otherwise = 0] Gender [Female = 1; Male = 0] Millenial [Age 35 or Under = 1; Age 35+=0] Income [$75,000+ = 1; Under $75,000 = 0] n: 396 internet users aged 21+ who purchased a mattress in last five years or who plan to purchase next year Purchase Online Subject Online Quality Customer Gender Millenial Income 5 1 1 1 4 1 1 1 7 7 1 1 9 7 1 1 1 10 4 1 1 12 4 4 1 1 15 6. 6. 1 1 20 1 1 21 4 1 1 22 6. 1 1 1 23 7 7 1 1 1 26 7 6 1 1 1 27 7 1 1 1
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