The following data are from an experiment designed to investigate the perception of corporate ethical values among individuals who are in marketing. Three groups are considered: management, research and advertising (higher scores indicate higher ethical values). Marketing Managers Marketing Research Advertising 9 9 11 8 9 12 7 8 11 8 8 10 9 9 11 7 8 11 a. Compute the values identified below (to 2 decimal, if necessary). Sum of Squares, Treatment Sum of Squares, Error Mean Squares, Treatment Mean Squares, Error b. Use to test for a significant difference in perception among the three groups. Calculate the value of the test statistic (to 2 decimals). The -value is What is your conclusion? c. Using , determine where differences between the mean perception scores occur. Calculate Fisher's LSD value (to 2 decimals). Test whether there is a significant difference between the means for marketing managers (1), marketing research specialists (2), and advertising specialists (3). Difference Absolute Value Conclusion
The following data are from an experiment designed to investigate the perception of corporate ethical values among individuals who are in marketing. Three groups are considered: management, research and advertising (higher scores indicate higher ethical values).
Marketing Managers | Marketing Research | Advertising |
9 | 9 | 11 |
8 | 9 | 12 |
7 | 8 | 11 |
8 | 8 | 10 |
9 | 9 | 11 |
7 | 8 | 11 |
a. Compute the values identified below (to 2 decimal, if necessary).
Sum of Squares, Treatment | |
Sum of Squares, Error | |
Mean Squares, Error |
b. Use to test for a significant difference in perception among the three groups.
Calculate the value of the test statistic (to 2 decimals).
The -value is
What is your conclusion?
c. Using , determine where differences between the mean perception scores occur.
Calculate Fisher's LSD value (to 2 decimals).
Test whether there is a significant difference between the means for marketing managers (1), marketing research specialists (2), and advertising specialists (3).
Difference | Absolute Value | Conclusion |
Trending now
This is a popular solution!
Step by step
Solved in 2 steps with 6 images