The following data are from an experiment designed to investigate the perception of corporate ethical values among individuals who are in marketing. Three groups are considered: management, research and advertising (higher scores indicate higher ethical values). Marketing Managers Marketing Research Advertising 10 5 10 7 5 8 4 10 5 7 9 5 a. Compute the values identified below (to 2 decimal, if necessary). Sum of Squares, Treatment 135 Sum of Squares, Error 7.50 Mean Squares, Treatment 78.50 Mean Squares, Error 0.50

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b. Use a = .05 to test for a significant difference in perception among the three groups.
Calculate the value of the test statistic (to 2 decimals).
157.00
The p-value is
less than .01
What is your conclusion?
Conclude the mean perception scores for the three groups are not all the same
c. Using a =
.05, determine where differences between the mean perception scores occur.
Calculate Fisher's LSD value (to 2 decimals).
0.87
Test whether there is a significant difference between the means for marketing managers (1), marketing research specialists (2), and advertising specialists (3).
Difference Absolute Value
Conclusion
0.50
Significant difference
T1 – T2
6.00
Significant difference
¤1 – T3
6.50
Significant difference
T2 – T3
Transcribed Image Text:b. Use a = .05 to test for a significant difference in perception among the three groups. Calculate the value of the test statistic (to 2 decimals). 157.00 The p-value is less than .01 What is your conclusion? Conclude the mean perception scores for the three groups are not all the same c. Using a = .05, determine where differences between the mean perception scores occur. Calculate Fisher's LSD value (to 2 decimals). 0.87 Test whether there is a significant difference between the means for marketing managers (1), marketing research specialists (2), and advertising specialists (3). Difference Absolute Value Conclusion 0.50 Significant difference T1 – T2 6.00 Significant difference ¤1 – T3 6.50 Significant difference T2 – T3
The following data are from an experiment designed to investigate the perception of corporate ethical values among individuals who are in marketing. Three
groups are considered: management, research and advertising (higher scores indicate higher ethical values).
Marketing Managers
Marketing Research
Advertising
9.
10
8
10
7
9.
8
9.
4
9.
10
7
5
a. Compute the values identified below (to 2 decimal, if necessary).
Sum of Squares, Treatment
135
Sum of Squares, Error
7.50
78.50
Mean Squares, Treatment
Mean Squares, Error
0.50
Transcribed Image Text:The following data are from an experiment designed to investigate the perception of corporate ethical values among individuals who are in marketing. Three groups are considered: management, research and advertising (higher scores indicate higher ethical values). Marketing Managers Marketing Research Advertising 9. 10 8 10 7 9. 8 9. 4 9. 10 7 5 a. Compute the values identified below (to 2 decimal, if necessary). Sum of Squares, Treatment 135 Sum of Squares, Error 7.50 78.50 Mean Squares, Treatment Mean Squares, Error 0.50
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