The researchers hypothesised that people who receive an audiovisual presentation will have a different mean level of recall of ad information as those who receive only the visual aspects of the ad. What significance test should the researchers use for testing their hypothesis?
The researchers hypothesised that people who receive an audiovisual presentation will have a different mean level of recall of ad information as those who receive only the visual aspects of the ad. What significance test should the researchers use for testing their hypothesis?
MATLAB: An Introduction with Applications
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
Transcribed Image Text:The researchers hypothesised that people who receive an audiovisual
presentation will have a different mean level of recall of ad information as
those who receive only the visual aspects of the ad.
What significance test should the researchers use for testing their
hypothesis?
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