The following data are from an experiment designed to investigate the perception of corporate ethical values among individuals who are in marketing. Three groups are considered: management, research and advertising (higher scores indicate higher ethical values). Marketing Managers Marketing Research Advertising 9 8 8 8 8 9 7 7 8 8 7 7 9 8 8 7 7 8 a. Compute the values identified below (to 2 decimal, if necessary). Sum of Squares, Treatment Sum of Squares, Error Mean Squares, Treatment Mean Squares, Error b. Use a=0.05 to test for a significant difference in perception among the three groups. Calculate the value of the test statistic (to 2 decimals). _________ The p-value is What is your conclusion? __________ c. Using a=0.05 , determine where differences between the mean perception scores occur. Calculate Fisher's LSD value (to 2 decimals). _______ Test whether there is a significant difference between the means for marketing managers (1), marketing research specialists (2), and advertising specialists (3). Difference Absolute Value Conclusion x1- x2 _________ x1- x3 ______ x2 - x3 ________ a. Compute the values identified below (to 2 decimal, if necessary). Sum of Squares, Treatment Sum of Squares, Error Mean Squares, Treatment Mean Squares, Error b. Use to test for a significant difference in perception among the three groups. Calculate the value of the test statistic (to 2 decimals).
The following data are from an experiment designed to investigate the perception of corporate ethical values among individuals who are in marketing. Three groups are considered: management, research and advertising (higher scores indicate higher ethical values).
Marketing Managers | Marketing Research | Advertising |
9 | 8 | 8 |
8 | 8 | 9 |
7 | 7 | 8 |
8 | 7 | 7 |
9 | 8 | 8 |
7 | 7 | 8 |
a. Compute the values identified below (to 2 decimal, if necessary).
Sum of Squares, Treatment | |
Sum of Squares, Error | |
Mean Squares, Error |
b. Use a=0.05 to test for a significant difference in perception among the three groups.
Calculate the value of the test statistic (to 2 decimals). _________
The p-value is
What is your conclusion? __________
c. Using a=0.05 , determine where differences between the mean perception scores occur.
Calculate Fisher's LSD value (to 2 decimals). _______
Test whether there is a significant difference between the means for marketing managers (1), marketing research specialists (2), and advertising specialists (3).
Difference | Absolute Value | Conclusion |
x1- x2 | _________ | |
x1- x3 | ______ | |
x2 - x3 | ________ |
a. Compute the values identified below (to 2 decimal, if necessary).
Sum of Squares, Treatment | |
Sum of Squares, Error | |
Mean Squares, Treatment | |
Mean Squares, Error |
b. Use to test for a significant difference in perception among the three groups.
Calculate the value of the test statistic (to 2 decimals).
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