The first step in designing support services is to: * O Encourage customers to try new products O Prevent brand dilution Survey customers to assess the value of current services and obtain ideas for new ones O Add new services that will both delight customers and yield profits to the company
The first step in designing support services is to: * O Encourage customers to try new products O Prevent brand dilution Survey customers to assess the value of current services and obtain ideas for new ones O Add new services that will both delight customers and yield profits to the company
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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![The first step in designing support services is to: *
O Encourage customers to try new products
Prevent brand dilution
Survey customers to assess the value of current services and obtain ideas for new
Add new services that will both delight customers and yield profits to the company](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F748ccd02-d7a3-44a3-b0a1-94e0f5f8bceb%2F527a3c57-60dd-413c-931c-33f854ddf38c%2F5xbzesm_processed.jpeg&w=3840&q=75)
Transcribed Image Text:The first step in designing support services is to: *
O Encourage customers to try new products
Prevent brand dilution
Survey customers to assess the value of current services and obtain ideas for new
Add new services that will both delight customers and yield profits to the company
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