Use the Internet to search for a company that is well known for its customer service. A good idea is to look for e-commerce sites––such as Amazon.com––and review the website. How is the site set up to deliver good service? What are the characteristics of quality e-commerce service? How would these be different from that of a traditional business that does not engage in e-commerce? 300-400 words

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Introduction to service marketing

Organizations that provide products or products to their consumers use service marketing to enhance brand recognition and revenue. In contrast to product marketing, service marketing promotes intangible transactions that add value to clients. Advertisers utilize efficient service marketing methods to gain client trust and demonstrate how their product may benefit them. Service marketing is interaction and value-based marketing.