Answered: "THE EFFICACY OF USING FACEBOOK AS A…

Business

Marketing

"THE EFFICACY OF USING FACEBOOK AS A MARKETING PLATFORM AMIDST COVID19"

Principles of Management

OER 2019th Edition

ISBN:9780998625768

Author:OpenStax

Publisher:OpenStax

Chapter16: Managerial Communication

Section: Chapter Questions

Problem 3CTQ: How can Facebook balance the concerns of its users with the necessity of generating revenue through...

See similar textbooks

Related questions

Q: How is Facebook valuable to marketers

A: Digital marketing is the marketing done through the digital channels. These includes marketing…

Q: How might Food Network marketers use social media to speedthe adoption rate of a new television…

A: Social media has become a trend these days where people connect and interact with millions of people…

Q: Social Media Marketing will feature at all stages of the Buyer’s Journey. Outline and explain the…

A: In social media marketing, businesses use social media applications and websites to market their…

Q: Choose any one social media platform or site and research the demographics of the users of that…

A: Social media advertising can be defined as digital advertising in which different social networks…

Q: Explain the concept of long-tail keywords. How do they differ from short-tail keywords, and what are…

A: digital marketing can be defined as a practice that is concerned with promoting goods and services…

Q: identify and briefly explain the most appropriate approach to integrated marketing communication for…

A: Integrated marketing communication is the process of combining marketing communication elements like…

Q: during covid19, how social sharing ( YOUTUBE)affect business? this is e-marketing

A: Now a days this era is becoming the era of internet in which things which are working offline are…

Q: Use the Internet to find a post of your interest regarding a social media marketing campaign from…

A: Marketers try very hard to come up with unique ideas for promotion of their products. The use of…

Q: Marketing in 21st century; it is not among products. It is among perceptions.” Regarding sensory…

A: The American selling Association defines selling as “the activity, set of establishments, and…

Q: 3. Which Web Experience factors would be most important in influencing your final decision? Discuss…

A: Before we move on to answer the given question, let us know a brief about E-Marketing, E-Marketing…

Q: Remembering the target market segments you identi- fied in Chapter 7 for your marketing plan: 1 (a)…

A: Social media is used by marketers for marketing as it gives them a lot of different advantages.…

Q: Explain why marketers need to understand the extent of engagement with the messages about their…

A: The organizations can only generate revenues and earn the market share with the help of the…

Q: Discuss the process of making a purchase through a podcast, blog, or social media account based on…

A: The process of creating a sale through a podcast, blog, or social media account supported the advice…

Q: How does Zappos encourage word-of-mouth marketingthrough social media?

A: Zappos.com is America based a clothes and shoes retailer that provides its services in United States…

Q: Review the four steps in one-to-one marketing. How is Spotify following each of these to support…

A: One-to-one marketing - It is also called Personalized marketing and it is a business strategy by…

Q: Think of 1 marketing communication in the Philippines or United States that resonated with you. This…

A: Introduction :- Marketing is the core activity for any company along with production. This is…

Q: What are the advantages of Skype's early entry into the liP?

A: Introduction:- Skype is a piece of technology that allows people all over the planet to communicate…

Q: Think of 1 marketing communication that resonated with you. This could be a TV ad, sales promotion,…

A: The company chosen is Nike. Nike is one of the best sportswear brands in the global market…

Q: describe the tool B-to-B marketers use to engage customers.what are the challenges with B-to-B…

A: A business market can be defined as a market where the sellers and buyers both are business…

Q: Describe any TWO (2) advantages and TWO (2) disadvantages of Sharece Henry using Instagram as the…

A: Promotion is all about creating awareness about a product/service/brand/company and also boosting…

Q: Q1: Based on your reading in this chapter, how would you characterize Twitter’s business model?

A: Twitter business model is similar to the business model of other social networks. It requires users…

Q: Think of 1 marketing communication that resonated with you. This could be a TV ad, sales promotion,…

A: Marketing is considered to be one of the core activities for anu business along with the activity of…

Q: Analyze in a paragraph the effectiveness of digital marketing in reaching and engaging target…

A: Digital marketing is the use of various digital technologies and methods together with online…

Q: Consider the 7P’s and elaborate how the traditional marketing mix is changing as a result of digital…

A: * Introduction - Before understanding how traditional marketing mix is changing with digital…

Q: ow does Zappos encourage word-of-mouth marketing through digital media?

A: Ans. Introduction Zappos encourages word-of-mouth marketing by expressly connecting with customers…

Q: 7 Ps of Marketing

A: Marketing strategy sets the overall direction for a company to achieve its objectives and satisfy…

Q: Go to Facebook.com and navigate to the “About” section. What isFacebook’s mission? How could…

A: Marketing is the process of creating exchange with customers. It is a vast topic including various…

Question

"THE EFFICACY OF USING FACEBOOK AS A MARKETING PLATFORM AMIDST COVID19"

Make a 'RELATED REVIEW OF LITERATURE' to the title stated above. Please help me with this.

Expert Solution

This question has been solved!

Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.

SEE SOLUTION Check out a sample Q&A here

Digital Marketing

VIEW

Digital Marketing using Internet

VIEW

Digital Marketing using Facebook in COVID-19

VIEW

Benefits of Facebook Page

VIEW

Step by step

Solved in 4 steps

SEE SOLUTION Check out a sample Q&A here

Knowledge Booster

Learn more about

Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.

Similar questions

How can Digital or Internet marketing affects businesses to continue amidst corona virus (Covid-19)
during covid19, how social sharing ( YOUTUBE)affect business? this is e-marketing
Describe any TWO (2) advantages and TWO (2) disadvantages of Sharece Henry using Instagram as the primary medium for promoting her Reecie’s Pieces business venture.
Explain the concept of long-tail keywords. How do they differ from short-tail keywords, and what are the advantages of targeting long-tail keywords in digital marketing?
2
Analyze in a paragraph the effectiveness of digital marketing in reaching and engaging target audiences. Include a real-world example and a case study , looking at influencer marketing , and the effect of going viral.
What are the advantages of Skype's early entry into the liP?
ANSWER THIS COMPREHENSIVELY! DO NOT COPY PASTE I HAVE TRACKED OTHER QUESTIONS HERE ALREADY!!!!!!! I WILL REPORT IRRESPONSIBILITY! Think of 1 marketing communication that resonated with you. This could be a TV ad, sales promotion, or an event from 2019-2021. Do you best to find the material in streaming sites like YT or in other platforms and indicate the link of video title on the reference part. After this, evaluate whether this marketing communication was effective for you. Next, with the same company or brank, try to find a marketing communication material they used in the past 2 years. Do a comparison of the 2 campaigns and share your thoughts about this expoundedly. Elaborate on how the company/brand shifted or maintained its strategy throughout the years. INCLUDE REFERENCES/CITATIONS. good answer for good rating pls. DO NOT COPY PASTE I HAVE TRACKED ON QUESTIONS HERE ALREADY!!!!!!! I WILL REPORT YOU IRRESPONSIBILITY!
ow does Zappos encourage word-of-mouth marketing through digital media?
Go to Facebook.com and navigate to the “About” section. What isFacebook’s mission? How could marketers use Facebook, and whatother social media tools could they use? What are the drawbacks marketers might face when using Facebook to communicate with their customers?
Facebook, how has market strategies affected the buying decisions of it's users?
ANSWER THIS COMPREHENSIVELY! Think of 1 marketing communication that resonated with you. This could be a TV ad, sales promotion, or an event from 2019-2021. Do you best to find the material in streaming sites like YT or in other platforms and indicate the link of video title on the reference part. After this, evaluate whether this marketing communication was effective for you. Next, with the same company or brank, try to find a marketing communication material they used in the past 2 years. Do a comparison of the 2 campaigns and share your thoughts about this expoundedly. Elaborate on how the company/brand shifted or maintained its strategy throughout the years. Here is one example: Jolibee. In the 90s, their TV ads (https://www.youtube.com/ watch?v=etI-Ac8VtrU) are focused on their products. You will notice that their ads have multiple shots of their food items. Now they use platforms, such as Facebook and YT site to create viral videos (https://www.youtube.com/…